With theaters still closed due to COVID-19, film distributors have had to find creative ways to get their films shown. IFC Midnight took a risk by releasing some of their newer titles at drive-ins, including The Wretched, a witch creature feature written and directed by brothers Drew and Brett Pierce. The result of IFC’s move is the fact that a small indie horror film is now the #1 film in the country.
I interviewed the Pierce brothers for HorrOrigins. We talked about their dad’s work on The Evil Dead, their love of independent and genre cinema, and the success of their film. The story of their success is also the story of the film industry right now. With theaters closed, distributors, especially smaller ones, need to find a way to reach audiences. Now, IFC Midnight is releasing more of their films at drive-ins. Does this mean the pandemic will cause a revival of the drive-in? That remains to be seen. Theaters will reopen, maybe as soon as mid-late summer, but who knows if they’ll sell many tickets. Drive-ins offer a safe alternative. For now, at least, The Wretched is the story of a small indie film succeeding in incredibly tough circumstances. That’s a story worth celebrating.